The graphics address issues of identity and authority with a jarring visual vocabulary that juxtaposes metal-cast blackletter typography-evoking historic documents and newspaper mastheads-with degrading bitmap letterforms and images that transform, break down and come together again.
Pentagram created an identity and materials for the event that capture the escalating discord across the political and media landscape while investigating the role of an artifact in this volatile climate. It has been a hub of debate and dialogue throughout the evolution of U.S. President, and hosted the ratification of the Bill of Rights by the First Congress. Capitol, witnessed the inauguration of the first U.S. Originally constructed in 1700 as New York’s City Hall, the building served as the first U.S. Federal Hall is an artifact itself, and the home of many foundational institutions of U.S. Support for the arts is under attack by the Trump administration, and Storefront called on its guests to “celebrate contemporary forms of practice that invite us to ACT, to consider FACTS, and to reflect upon the ART of architecture and design.” The graphics explore the concept of divisiveness and discord with type and image that seem to degrade, underscoring the dialectical struggle between facts and “alternative facts.” Pentagram designed the identity for the event, which featured the theme “Artifact,” inspired by the location and current politically charged moment.
The Storefront for Art and Architecture hosted its Spring 2017 Benefit at the historic Federal Hall in Lower Manhattan.
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